Abbie Chatfield reveals how much influencers really earn

Abbie Chatfield reveals how much influencers REALLY earn – and it doesn’t depend on how many followers they have

Abbie Chatfield has exposed the surprising truth about how much your favourite influencers really earn.

The former Bachelor star revealed on Wednesday that influencers with a large amount of followers aren’t necessarily raking in the big bucks.

‘Pricing for influencers usually changes [depending] on impressions or profile, not just on followers,’ the 27-year-old explained during an Instagram Q&A. 

Abbie Chatfield (pictured) has exposed the surprising truth about how much your favourite influencers really earn

Abbie Chatfield (pictured) has exposed the surprising truth about how much your favourite influencers really earn 

‘It really varies from person to person, and is kind of what the influencer wants to charge, not what you offer them, and also alignment,’ she continued. 

‘Like, for example, if you have [fitness influencer] Steph Claire Smith promoting your activewear brand, that would do much better than someone even with double her followers who is a… I don’t know… a comedian, right?’

Abbie, who boasts 410,000 followers on Instagram, also gave the example of her own recent campaign with Canesten, an antifungal cream used to treat thrush. 

The former Bachelor star, 27, revealed on Wednesday that influencers with a large amount of followers aren't necessarily raking in the big bucks

The former Bachelor star, 27, revealed on Wednesday that influencers with a large amount of followers aren’t necessarily raking in the big bucks 

She explained that an influencer with a niche audience - a fitness influencer, for example - can be more valuable to a brand than someone with a bigger, general-interest audience

She explained that an influencer with a niche audience – a fitness influencer, for example – can be more valuable to a brand than someone with a bigger, general-interest audience

Abbie said it was her eagerness to discuss vaginal health with her followers that made her the perfect influencer to promote Canesten. 

‘There aren’t many people with the followers that I have in Australia, that are also in mainstream media that are going to want to talk about thrush over and over again, you know?’ she explained.

‘And with me, I also have to do media interviews all the time. So, I need to be comfortable talking about thrush to TV Week or whatever in order to get that brand deal. So I was kind of the only person that really aligned all those Venn diagrams.’ 

Abbie, who has 410k followers on Instagram, landed a campaign with thrush cream Canesten not just because of her popularity, but because of her willingness to discuss vaginal health

Abbie, who has 410k followers on Instagram, landed a campaign with thrush cream Canesten not just because of her popularity, but because of her willingness to discuss vaginal health

Abbie is one of Australia's most in-demand influencers and media personalities

Abbie is one of Australia’s most in-demand influencers and media personalities 

Abbie is one of Australia’s most in-demand influencers and media personalities.

She hosts a popular radio show and podcast, has endless lucrative endorsement deals on Instagram, and will soon debut as a judge on The Masked Singer.

Her recent campaign with sex toy brand Vush was so profitable that she used her earnings to buy a $1.45million home in Byron Bay last year. 

She hosts a popular radio show and podcast, has endless lucrative endorsement deals on Instagram, and will soon debut as a judge on The Masked Singer

She hosts a popular radio show and podcast, has endless lucrative endorsement deals on Instagram, and will soon debut as a judge on The Masked Singer 

‘I bought a house! All by myself!’ she wrote on Instagram at the time, before facetiously adding: ‘Turns out being a talentless, lazy, ugly, unfunny, vaxxed villain without a job or a personality pays off!’

Abbie rose to fame as the ‘villain’ on Matt Agnew’s season of The Bachelor in 2019. 

She went on to appear on Bachelor In Paradise, before joining the cast of I’m a Celebrity… Get Me Out of Here!

Her recent campaign with sex toy brand Vush was so profitable that she used her earnings to buy a $1.45million home in Byron Bay last year

Her recent campaign with sex toy brand Vush was so profitable that she used her earnings to buy a $1.45million home in Byron Bay last year 

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